This was a significant milestone for Airyday as the brand was just beginning its launch journey with Sephora. House of Sephora is Sephora’s dedicated press day for new or upcoming product launches. An immersive experience designed for influencers, media, and beauty experts to discover what’s next in beauty.

For this activation, Airyday POS stand needed to stand out in a competitive environment while staying true to the brand’s core values and identity. The goal was to create an engaging, memorable presence that captured Airyday’s essence and left a lasting impression on industry tastemakers.